The Emma Guns Podcast: Jo Elvin of Glamour Magazine

In my quest to sort out my skin over the past few months, I’ve stumbled across many great YouTube channels, blogs and podcasts.

At first, I was sucked into YouTube by skincare DIYs and information from youngsters that don’t really have the experience or authority to be guiding women through their skin care. But I was sucked in by the bright lights and promises of acne free skin, that was both inexpensive and natural.

Eventually, after many hours spent slumped in front of my phone, I found Caroline Hirons and Nadine Baggot. Both of these ladies are wise and have years of experience under their belts. It was from here that I came across The Emma Guns Show podcast, as both have previously been guests.

The Emma Guns Show is hosted and created by writer, presenter and brand consultant Emma Gunavardhana. Emma has worked within the beauty and lifestyle sector for many years herself and spent 10 years as beauty editor at OK! Magazine.

Emma Gunavardhana

The show attracts some really interesting guests including skincare scientist Dr Dennis Gross, Sam Baker who co-founded the exciting website The Pool and Chloe Brotheridge, author of ‘The Anxiety Solution’.

It’s a real mixed bag of guests, but with an emphasis on women and lifestyle.

I felt inclined to write a blog post today after listening to the Jo Elvin (editor in chief of Glamour magazine UK) edition which was published on Sunday, June 11th. I’d previously heard Jo being interviewed on the ‘At Home With’ podcast which is presented by Lily Pebbles and The Anna Edit.


Jo Elvin


The interview with Jo on The Emma Guns Show delves a little bit deeper and I really enjoyed her frank, realistic attitude and view on the world. I haven’t read Glamour in years possibly because I fell out of love with women’s magazines. After my fashion business degree was completed, I was tired of the idea of selling trends, advertising and the exclusion of real bodies and women represented in the media.


UK Glamour July 2017


It’s been a while since then, and perhaps now with the rise of feminism and body positivity that’s gaining popularity, it might be time to give Glamour another go. After all, it’s not a high-end glossy which actually suggested a £650 face cream to me on their website. Is a bottle of cream really worth the same as a roof over my head for a month?

Emma asked Jo her opinion and advice on women pursuing passions and following their dreams. A topic we hear about more and more over the years, especially on social media.

Jo starts off with a disclaimer that her point of view doesn’t tend to conform to the standard response, which sparked my interest. She explains, “pursuing the dream is possibly not always the best option in terms of being self-sufficient.”

I was kind of taken back by this as I was expecting something along the lines of “just go for it” or “throw yourself in at the deep end”. Her honesty was truly refreshing in a world of women who try to live their lives based on Instagram quotes.

She continues: “Don’t panic about that, do what you can today and do brilliantly at it and you’ll be amazed at what that can lead to and what other opportunities that can open.”

Truer words have never been spoken. I know I fall into the category of always wishing to fill my time with passions and hobbies that warm my heart. But it’s not always possible, due to that little thing called money. This sensible bit of advice was just what I needed to hear today.

Since the rise of social media, blogging, vlogging, start-ups, Etsy and Instagram brands, it’s easy to fall into the trap of feeling like our lives are boring and normal. We assume that people who are selling their designs on Instagram or making money from blogging are living the high life. As though these people don’t have bad work days, boring paperwork or mundane elements to their jobs.


Jo warns, “Don’t buy the myth that there are people out there who sail into work with woodland creatures following them like some sort of Disney scene. Work is work and it’s hard work. I feel like you may be freaking out cos you’re not in your dream right now, but it’s not the disaster that people have you believe it is.”

Lately, I’ve found more joy in blogging and writing because it’s just something I enjoy, and not because I think it’s going to earn me lots of money or heal my anxiety and depression. Wouldn’t that be great? Yes, but it’s not likely. Is this me being negative, or realistic? Perhaps blogging might lead to something, but if I only wrote with the intention of making money, it would get pretty boring, pretty fast.

No one’s saying we should work jobs which break us mentally, but we shouldn’t knock ourselves or consider ourselves failures for having “normal” jobs.

“I think it would be a great sadness if you worked your ass off every day and you were financially doing really well but you were really gut miserable inside. Sometimes I think people’s passion is something that’s not going to make the rent and I think that’s a conversation you possibly have to have with yourself.”

Have a listen to the podcast here and also check out Jo Elvin’s own Glamour podcast ‘Hey, It’s Ok’ here. 


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